Hello.
Media
Film, Digital 
Agency
BLVD
Client
Binance
Binance is the world’s biggest crypto exchange. While other platforms are using celebrities to hawk crypto during the Super Bowl, this campaign takes a different approach to celebrity endorsements. Featuring musical artist J Balvin, basketball player Jimmy Butler and MMA fighter Valentina Shevchenko, the global initiative is focused on encouraging consumers to do their own research and learn about crypto, making them accountable for their own financial freedom and success.


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